Health is regarded by our fellow citizens and political decision makers as a sector of the economy which should not be influenced by market dynamics. It follows an extreme complexity, legislative, administrative and regulatory moderation to ensure and safeguard the general interest.

Public Affairs refers to all strategies and actions whose purpose is to influence political and administrative decisions. They relate to the economic, political and societal fields. In the health sector, public affairs are often broken up into subsectors, which can pose a challenge in the effort to comprehensively understand this field. Even though a multiplicity of players do effectively interact, the decision makers consist of a limited inner circle.